$1.4 Million Sunset District Special

How crazy is San Francisco’s real estate market in 2020?

Let's dive into a recent listing from the Inner Sunset neighborhood.

To keep my analysis and breakdown honest, the address will not be mentioned.

This small neighborhood south of the Golden Gate Park has been buzzing for years. Young professionals moving toward the family stage of life look for more space, slower pace and better schools. Yet, the majority won't give up the convenience of good food & drinks blocks away from home. This combination of needs & attributes narrows our choices quite a bit.

In recent years, businesses in the Inner Sunset target young, affluent families. From gourmet Ice Cream shops to a neighborhood kid-friendly bookstore - the area is fantastic for new families. As expected, the demand in the neighborhood skyrockets.

Breakdown of Property:

• Single Family Residential

• $1,400,000

• Built 1967

• Less than 1,000 sq/ft

• 2 Bedroom / 1 Bath

Recap of Property via Instagram Stories

My Recap:

I have a client looking to move back to San Francisco after 14 years in Los Angeles. Their family lives in the Outer Sunset; making a Sunset neighborhood address top priority. On paper - client is pre-approved for $1.5 million with 30% down, credit score of 780 and is a first time buyer. In any typical market, they're front runners. Our experience was a little different.

After reviewing Seller's Disclosure Package, the client happily instructs me to write the offer.

Before an offer is written, here are typical steps taken to ensure we stands out:

• Step 1: Contact Listing Agent/Seller to build relationship

• Step 2: State that your client has reviewed Seller's Disclosure Package & happy to sign off

• Step 3: Stay in contact - ask how many offers they’re expecting based on demand for Seller’s Disclosure Packages

• Step 4: Research comparable listings within six months. If a sale happened within the last few weeks, call Listing Agent and dig for performance details of the sale (most realtors, if persuaded well, will gladly share a recap of a good close)

• Step 5: Help client draft Personal Letter to Seller (major influence on Sellers - rare to see nowadays)

Our offer was solid and very San Francisco: $1.45 million 30% down payment, no contingencies and 21 day close - sold “as-is”.

Little did we know, we were competing with giants. The offer stage was unforgiving. We were up against International buyers and seasoned hunters…

Find out the conclusion to our story on Apple Podcast, Spotify and Google Play!

Instagram:@HanandHomes

An Introduction to M.A.R

Welcome to Millennial Asian Realtor

My name is Han and I’m a Realtor from San Francisco

For the past 10 years, I've lived and worked in San Francisco. Throughout my twenties, my career changes course several times. I spent the first years as a Quality Assurance Executive for an apparel company. I traveled all over Asia and Western Europe to ensure that fair trade practices existed. In those years, I sharpened my skills in interpersonal communications & contract negotiations.

A typical scene for me from 2007-2013 (Manufacturing Factory)

When fast fashion moved into the scene, I made the tough decision to leave my somewhat successful career. Young and impulsive, I hung onto my ethical values. I’m not going to stay long enough to become a villain, I told myself. This trait will show up again; pushing me to where I am today.

After my time in fashion, I transitioned to marketing agency work. The hours were long and the clients were never happy, but the work was interesting as hell. My time with the agencies will always be the toughest growth period. I jumped from brand to brand helping leadership understand how to talk to their audience. This soon took a toll on me as I realize not all brands care about their consumers. Most hire me to improve their bottom-line. Without the feeling of fulfillment in my work, my values are once again questioned.

In 2016, I passed my CA Real Estate exam after a few rough quarters at work. I love knowing I can escape the corporate hold on a whim - passport and carry-on at the ready. In retrospect, this feeling is more important to me than success.

I quit my corporate job weeks after.

Fast forward four years and I'm closing multi-million dollar listings from SF to Orange County, CA. I feel fulfillment in my work. I help people find homes - create shelter. I’m happy.

Follow my journey as I grow my brand and discover San Francisco's historic Real Estate market!

Instagram: @HanandHomes